Targeting Analysis

Where the money went

30 countries targeted across three phases. Two markets — the UK and the US — absorbed 92% of the Phase 1 tracker-measured ad spend and 86% of its impressions. Phase 3 pivoted to continental Europe: France, Italy, and Germany via Facebook, YouTube and TikTok.

Payer, advertiser or beneficiary record Attributed from campaign evidence, no payment record ?  Ultimate client — not established
Low Heaviest targeting
01

Country breakdown

Ad Clarity verified spend and impressions by country, combined with Facebook and TikTok reach data. Hover map or scroll below for per-country detail across all phases.

Manufacturing the Great Replacement
Targeting Heatmap
Data: Google Ads Transparency Center · TikTok Ad Library · Meta Ad Library · YouTube · X/Twitter Ads Transparency. Three phases, Oct 2023 — Sep 2026. Figures are platform-reported. Last updated August 2026.