Source data

THE EVIDENCE

This is the spreadsheet behind the figures on this site. It contains 2,052 ad placements across Facebook, YouTube and TikTok, along with tracker measurements and payer records. Each sheet has its own tab. You can search, sort and filter the tables, then download the data you’re viewing.

Reading these tables

Each tab is one sheet of the investigation workbook. We removed blank rows and totals rows, hid columns that were never filled in, and corrected a few mislabelled headings. Everything else is as recorded, including the ad libraries' own bands (“100K–125K”) and spend in the currency the buyer paid in: Vietnamese đồng for most of Phase 1, then euros and Pakistani rupees.

Reach is the figure each library reported when we archived the placement. Treat it as a minimum. Ad Clarity impressions already include the Facebook reach of the pages it tracked; the Key Findings page explains how the two are combined in the headline figures. The Storyline sheet holds drafting notes for the written report and is not published here.

Workbook last synced 25 October 2026. 2,126 rows across 8 tabs.